AMP is not needed to promote less bloated websites in search results. Google could easily boost the ranking of lightweight websites without AMP.
AMP is an obvious abuse of a dominant market position and Google will come to regret it.
AMP is an obvious abuse of a dominant market position and Google will come to regret it.
Google could very well have given huge boosts to small/fast websites, and then the sites would have had to figure it out wrt advertising and bloat. It would have been a much better result.