Indeed.
Look also to:
- the near-universality of charger stations on streets, both in residential and commercial districts;
- the huge tax subsidies for buying and owning electric vehicles;
- the low cost of (clean, incidentally) electricity (I believe most of the charger posts in the city are free, though I should note I don't drive myself);
- the substantial tarrifs and fees for poluting vehicles in the city center areas (we're talking more than a cup of coffee's cost to enter ring 1, as well as lighter but still extant fees for the larger outer rings);
- as well as some air control days where vehicles with exhaust may be outright forbidden from operating in the city center entirely...
- and all of these pressures are being tuned up over time. It's widely-discussed and part of campaigns to make things greener. So people are not only responding to the current numbers, but considering the future.
This has everything to do with the society, its incentives, and how those incentives were rationally designed; and very, very little to do with a particular manufacturer and their marketing.