here's the way this generally works for music:
1. a musician joins one or more "guilds" and pays dues. there are three major musicians guilds in the US.
2. a public venue pays subscription fees to one or more guilds.
3. the venue is licensed to broadcast music by any of the guilds' members.
4. the guild divides monies from venues proportionally amongst its members, with proportions based largely on the musician's popularity.
that model wouldn't work very well for what you're imagining.
firstly, it wouldn't give you the access to information that you want about who has your data.
secondly, unlike music, user data for advertising purposes doesn't really have differences in value; to an advertiser, data about one person is just as valuable as data about another person. any differences in value have to do with the type of data rather than the source of the data.