I want to believe the friction comes if you try to "fix" Emacs too early.
You kinda have to conform to the Emacs way when learning it and leave all of your assumptions at the door. I see a lot of people who come to Emacs from Vim expecting Evil Mode to be the panacea for Emacs. It's not. At the end of the day, it's still Emacs and people run into friction because they expect it to be Vim-ish all over or they want to force Emacs to be Vim.
Personally, I came from Vim to Emacs via Spacemacs. I was a bit of a zealot about Vim until I tried Emacs. I left all of my expectations behind and I was pleasantly surprised by many things inside. Were there things I disliked? Of course. But, I wasn't looking for an excuse to hate it.