It is perhaps a hindrance that we don't have an ethnic-neutral term for the set of ideas associated with "western values" but "western" is descriptive of the origin not the applicability of the ideas.
In order to genuinally adopt and espouse "western values" you have to at some level abandon "non-western values". This of course has as a pre-requisite that you've discarded the notion of multiculturalism -- at least the version of multiculturalism that insists that avoiding value judgements between cultures as a virtue unto itself.
TLDR: basic human rights doesn't mean you have to identify as western.
Russia is harder to pin down. Historically, they self-identified as western, even though the geographic center of Russia is actually in Asia.