I actually like Hulu ads, primarily from knowing when it will end. 60 or 90 seconds of ads. It makes it so much more tolerable and I am glad that I find out about things. I'm not sure how much targeting they do, but I expect them too and it feels like great customer attentiveness. Seeing an ad with the same actor as the show I'm currently watching, and its like yes I did want to know about that.