Thanks man, I've received a positive response so far - a few creepy proposals but I guess I'm asking for it :) I'll be on the lookout for your email.
I'd had a similar idea for dating sites: hire someone to write your profile, based on the best available data. OKCupid's blog has some great posts on how to basically SEO your profile (but instead of search traffic, you get dating traffic...) and it seems useful to a segment of the population to have it done professionally.
Anyhow, look forward to hearing from you