I can’t fathom the decision-making that led to spending the time to go down to the store for some instant gratification and then leaving over a $2 difference.
I don’t like a company that sometimes squeezes and sometimes caresses.
https://help.barnesandnoble.com/app/answers/detail/a_id/3265...
Beyond that, the in-store price is considered to be the “normal” pricing. You are getting a discount on the website.