LOL. I ended up going overboard on it and actually took them to a store for Teachers' materials and bought some exercise books on Media and Currency/Finances and we've ended up with a bunch of discussions about personal finances, the advertising world, and critical thinking. I'm trying to instil in them the ability to analyze what they see, understand what the motivations of others are and translate that to the messages they receive.
If all goes well they'll understand what ads are and how they manipulate us from a young age and be better able to deal with this crazy world as they grow older. Of course this is a long game - I don't know if I'm being successful yet but I'm hopeful.