I'm pretty sure I know people who have been convinced by meme quotes. A headshot of a politician they don't like, with text overlaid, which they never said. People are outraged! And never bother to inspect the source.
Anything that makes it easier to lie about what someone said or did, or makes it harder to disprove... They're all politically weaponized, already.
Look at the "drunk pelosi" video.
Technology is evolving but not in a vacuum, society's reactions also evolve in response. Today, many people interpret video to be "evidence" but those same people can interpret a photo to be a "claim" or perhaps some form of lower-confidence indication. Before photo manipulation was commonly known, I think photos were in a similar place as video - more trusted. Based on history, it's reasonable to expect video may follow a similar trajectory as photos to becoming less trusted in situations where it matters.
So, what happens when media types which were previously more trusted as evidence become less trusted? The same things that happened with print, audio and photos. Viewers will evaluate external cues such as the reputation of the publisher and corroborating evidence. The leading indicators that we should suspect deception will likely be similar. For example, how divergent the behavior depicted is from expectation, how contentious the surrounding context is and the existence of parties with an interest in creating such a deception.
This effect already happens with manipulation of intent through tricky video editing, for example deleting the rest of a reply to a question or even swapping in an alternate question. In the last decade I'd say the typical person is far more aware this is possible.
So, in the near-term there may be some successful deception but in the long-term I expect the potential value of creating such deceptions will diminish and we'll arrive at a new "normal" much like we have now. The biggest long-term impact may be false claims of "doctored video!" from those who were actually caught on video doing something they didn't want seen by others. But as we already see now, those pre-disposed to believe whatever is shown is false will search for indications it's doctored. Those pre-disposed to believe whatever is shown is true will search for indications it's just more confirmation of what what they already suspected. Either way, the existing reputation of the person shown, the distribution source and the pre-existing knowledge of viewers will likely be more determinitive than the media itself.
It's hard to predict actual effects, I don't think that anyone could have foreseen that the primary use of stills image editing for manipulation is not the perfect crime of an elaborate fake but a barrage of provocatively simple memes that don't even pretend to care about believability. The act of sharing is the message.
30 years ago, that might have been the case with doctoring images, now practically everyone has a personal computer that they can install and use PhotoShop or some similar tool on.
I really wonder which type of meme has the most influence on average, straightforward and outright lies like the one you've noted, or the more subtle, subversive social commentary style. I'm a big fan of the latter, I think they're very interesting and underappreciated.
For example, this one - nothing more than a simple screenshot of Twitter, but to me this seems very persuasive: http://magaimg.net/img/80rb.jpg
Pointing out hypocritical grandstanding: https://i.redd.it/74n4exoy2g131.jpg
Media bias: https://i.redd.it/gtrq4xgemtx21.jpg
If Biden runs will be interesting to see how much airplay this meme will get: https://i.imgur.com/tqzGS6E.mp4
Laughing at the silliness of popular narratives: https://i.redd.it/a9wrex3ijc231.jpg
Just for a laugh: https://i.redd.it/i5bvml5m92131.jpg
Laughing at logical inconsistency: https://i.redd.it/rp9ydf0s88y21.jpg
An interesting way of looking at Brexit: https://i.redd.it/cs6o72p3dp031.png
Historical hypocrisy on border control: https://i.redd.it/983sm9wjley21.png
All of these are from t_d so obviously one-sided, I'm sure a similarly impressive collection from the other perspective could easily be assembled, and it's not that uncommon to encounter otherwise intelligent people who have obviously had their beliefs shaped by those memes.
I'm now just about ready to unplug the whole thing and launch it at the sun.
To your point, there are people who are persuaded by assertions.
I personally find it gets even more entrenched when people believe they have seen the evidence with their own eyes. When they see a doctored photo, clip out of context, etc.
I'm reminded of the gun / water context photo:
https://toinformistoinfluence.files.wordpress.com/2012/06/19...
Oh ya I love that picture, was trying to find it not that long ago with no luck. It does a brilliant job communicating how powerful propaganda can be.
If you're thinking such an evil persons should be in jail, don't worry, they are! It's them who are in South American prisons using burners or stolen phones.
https://www.lavoz.com.ar/sucesos/estafaban-desde-prision-con...
Edit: that was from Argentina, another one in Chile:
https://www.heraldo.es/noticias/aragon/zaragoza/2015/04/09/l...
That can be very useful when it is useful to only have establish trust once but that's not really the problem described here. The secret word is probably more useful in being so simple, however it still has to be established beforehand.
Videos are being altered by machines. They’re being optimized for natural looking results. It’s harder to notice small mistakes when frames are going by at 24FPS vs poring over a static image for 30 seconds until you finally notice the one region with mismatched shadows or odd clipping.
So don’t delete the fake video. Put a big red exclamation mark next to it that says “this video has been substantially manipulated. Contents may not be genuine.”
Also: while viewers and producers both deserve the same respect, producers can forfeit theirs by consistently failing to respect their viewers. A consistent pattern of intentional deception should earn a shadow ban.
I guess if you think that epidemics regarding images of male/female body image, body dismorphia, self-harm, anxiety, and using celebrities to sell products aren't connected to it, but I've found exactly the opposite.
I love photography and I am utterly unable to talk to non-photographers or convince them about what happens in the production of most images they see in most forms of commercial media.
It goes something like this:
"Hey ACowAdonis, how much of that photo do you think was retouched?"
looks at photo
"All of it".
"All of it? What do you mean?"
"I mean all of it."
"But that's Reese Witherspoon! (or insert popular celebrity here)"
"Yep, and you can see how her eyes have been adjusted, her skins been adjusted, they've changed the shape of her arm, taken a few pounds off the mid section, increased the boob size, changed the colour of her hair...and i'm pretty sure that's not her hand".
"Nah, you crazy..."
"You want crazy...pretty much every photo in every fashion magazine and every media item involving that celebrity has been adjusted to a similar extent"
"Nah mate, you're having me on. You're nuts."
I see this technology as no different.
Other dummy accounts will take the deepfake and start making a narrative around it, sending chain emails to their real world contacts.
Real world contacts will start passing around deepfake chain mail they were sent.
Some of these emails will take the deepfake as true, some will talk of it as being a funny parody, but "funny because it's true" anyway.
Major news organizations can now address the issue as news because people are passing it around, maybe it will be something like 'Well Bob, I think the X have a real image problem on their hand, if the video is true or not..' You don't mean to say you think it's true!? "I didn't say that Bob, I'm frankly not qualified to judge and I haven't done any research what I'm worried about here is that there is a perception that it is true or if it is not exactly true in this particular instance that it might be true, and that is what I mean by a real image problem"
And their fanbases will listen because it's easier than accepting their idol could be a bad actor.
Yeah, the trust is not coming back, regardless of fake videos.
Society survived before videos and photos, when all information was easily edited. I think we'll be fine. Maybe we're just in a brief decade or two where we became complacent at believing all videos were real without taking any of the care that we used to take with grainy films of alien autopsies or spoken testimonies of people who claimed to have seen bigfoot.
Oh boy are you in for a rude awakening. It doesn't matter what smart people believe if enough stupid people are convinced of something else. You're using examples from times of very low information distribution to form expectations about the opposite condition, which is already problematic, and ignoring all nonsensical superstition that used to be the norm.
When I was growing up I remember a minor local mania over a supposed miracle at a religious shrine which became a summer sensation. People were charting tour buses to say prayers and hoping to witness a miracle themselves. Right now in the US we have a community of people who have been enthusiastically chanting at political rallies about locking their opponents up for the last 3 years without any apparent care for evidence or factual basis. Obviously political rallies are known for their hyperbole but at some point you have to feed the beast.
I think writing computer programs designed to spot these deepfake videos would be very helpful as the volume of doctored videos increases, but this isn't some disruptive technology (at least for people trying to deceive others).
Next up: the person you’re sitting across from at dinner.
Writers have been able to write nonsense for a long time... and photo manipulation we've gotten quite used to. All we do is add video to the category of things that might be lies, and so need independent verification.
Skepticism is good and healthy, and verification in the age of Google isn't that hard.
You can trust that if the NY Times or CBS publishes a video, they verified its authenticity, or else will be publishing a big retraction within a few days that will also make the news because it's so rare.
Whether your uncle sends you a random photo or a video of a politician that seems too exaggerated or weird or unbelievable... you assume it might be manipulated... as you already do now. Making Nancy Pelosi seem drunk didn't take a deepfake, just slowing it down.
It's not any kind of big change. Just applying the same skepticism we already automatically apply to so many other things.
This may be, or become false, due to political motivation to seriously damage the "other side of the aisle".
> and verification in the age of Google isn't that hard.
It’s hard because publications often parrot each other. You walk away confident of your “verified” truth due to echo chamber effect, which might be worse than not verifying at all.
> You can trust that if the NY Times or CBS publishes a video...
I can’t. Again, you don’t need to make factual mistakes to push an agenda.
There's no way deepfake videos won't make the propaganda situation worse, at least for a while.
It will be interesting to see if such tools are developed for video as well.