This headline is misleading.

The $130 is for the "Founders Edition", which is an early access with additional hardware (controller + 4k chromecast).

The $10 a month is for 4k access (instead of the default 1080p) and free games (ala Xbox live gold).

You may use an existing controller (or keyboard/mouse) connected to a PC if you want.

Without the subscription, games access is by-purchase (like steam).