Have you ever worked at a nonprofit? I have, my whole career, lots of them. Don't say this. Nonprofits use strategy after strategy, tested and untested and rational and intuitive, to increase donations in every way they can. They know what they're doing. Do they get it 100% right? No. Do they do it all day, every day, and know a ton about it? Yes.

I can't tell you how many times someone has said to me "why do you guys send out those letters? Everyone just throws them out." Do you know why? Because we see how much they cost, and how much they make, and it's worth it.

This guy is actually running a community site that's paying for itself. Do not question him, especially by proposing one tiny little strategy among the thousands that might work.