It doesn't come with a stand, and isn't VESA compatible without an additional $200 adapter, and it's all proprietary.
It's just such a ridiculous thing to nickle and dime, or in this case, hundreds and hundrends and hundreds of dollars.
It's not justifiable and just looks like continued contempt for the consumer.
There's no way the stand costs $800 more than their VESA adapter, which means they're taking the piss. Most monitors include a stand and many include VESA functionality for free.
Apple have produced a monitor that places an arguably otherwise unobtainable level of capability within reach of a budget conscious Apple fan who would actually save up and buy this. One for whom it's not a mindless line item purchase. For whom it's a once-in-three-years or even once-in-a-decade purchase. It is a prosumer price. Brilliant.
I can't justify one, but a couple of my photography buddies could. It'll sting them, and they'll have to skimp and save for a while, and it won't be at launch, but give it a year or so of saving hard...
Except it's pretty useless without either a stand or a mount. And instead of including a stand one for free like everyone else, the price is eye watering to anyone who actually cares about price.
And by doing so, they've made the monitor pricing look like bullshit because it's effectively unusable without overpriced proprietary bullshit.
And if you were to sum up what emotion "effectively unusable without overpriced proprietary bullshit" is going to make someone feel...