As a parent of 3 children and owner of multiple iPads and Android devices (including a kids edition Fire Tablet) this really strikes a chord with me. We buy the Toca Boca and Sago Mini games and the occasional game from other providers that strike the kids fancy.

But this is a huge development. Big enough that I'll be dropping the Android devices and switching my kids over to Apple ones completely. As it is I have lots of conversations with them regarding why some games they see will never be bought by us (like those awful Thomas and Friends ones that you have to buy then still have ads and IAP to put up with).

Thank you Apple. But also, shame on you industry for making this something that I need to specifically look out for.