DevOps isn't a tool. It isn't a team, or a person. It isn't even a culture. It's a way, for lack of a better word. Like the way of the Tao. The DevOps that can be named is not the true DevOps. Everyone is doing DevOps, and no one is doing DevOps. That doesn't mean some aren't doing it better than others.
Some years ago, I attended the first DevOps Enterprise conference, and there was a phrase everyone was using... "We're not unicorns, we're horses". The point being, your company doesn't need to be a Netflix or a Google to do DevOps successfully. Elements of transformation can be adopted by anyone. Then again, as I said on Twitter at some point, "Some companies are unicorns, some are just horses, some are just donkeys, some are just stick horses, and some are just sticks". To go on another wild analogy, DevOps transformation is kind of like alcoholism. First, you have to admit you have a problem.
The next thing is, because DevOps is basically a Taoist problem... well, you can't buy the Tao. You can't hire the Tao. So companies that try to "buy the DevOps", thinking a tool will save them, or try to "hire the DevOps", thinking a consultant will save them, are doomed to failure. This isn't to say you shouldn't go out and try to hire experienced DevOps engineers, or that they can't help you, but the reality is much more broad than a single hire. Getting a good engineer is only as good as that engineer's freedom to act.
And tools do not DevOps. They only make the DevOps easier. You can DevOps even with antique tools. Back before some of you were born, I was doing distributed deployments with version control and A/B testing with shell scripts and a SQL database. It worked.
Wow, I can rant a lot about this. But what really matters? Commitment to becoming better. Actions, not words. Automating what can be automated. Recognizing that speed reduces rather than increases risk. Remembering that it's a process, not a goal. Being patient with slow beginnings. Measuring things. Remembering that not everything that is valuable can be easily measured.