Surely "experience that can set you apart in the future" can be captured in calculations of lifetime earnings?
Surely "experience that can set you apart in the future" can be captured in calculations of lifetime earnings?
Did my website get me a 6 figure job or my undergrad in engineering?
If you're saying your website is unprofitable but helped you get a 6 figure job then it isn't really "unprofitable" in a broad sense because despite not generating revenue directly it contributed to your lifetime earnings, so I don't think this conflicts with the idea of trying to capture indirect benefits by looking at lifetime earnings.
If you're saying your website is unprofitable and will never help you get a job (even as a conversation starter or indirectly through experience you obtained creating it) but is nonetheless an "experience that will set you apart" like grad school, I would disagree about whether it is really "setting you apart" after all.