But now I get it. He is a busy professional who would not always have time to go to the gym. He is also a bit of a special case as he legally blind and could walk fast to exercise but could never ride a regular bike. This being said he has lost a decent amount of weight.
Part of it is the instructors, they do a good job of making you feel connected to the Peloton community. You see their friendly faces (who of course are all good looking) every day encouraging you . The instructors get followed on social platforms and there are active FB groups where users talk about their own lives and trade/sell Peloton gear. I half joke it is like a good cult.
He has a few friends with accounts and they use his bike and chip in for the monthly fee. This lead to one couple to eventually buy their own.
As a side note, the music lawsuit they are facing is a big deal, it is a major part the experience. It doesn't work without the music. So they have to settle that.
Would I buy the bike for $2k+? No. but I can see why people do. This isn't Juiceroo.