What Type of Backup Are You Using?

I'm not seeing what is so special about this provider. In this pitch they note:

"With these 3rd party tools, you are not in control of your data, your data is still at risk to potential breaches, and you are paying high monthly storage fees."

and a few sentences later when describing their product:

"What you need is Syncrify, a private-cloud backup and synchronization solution that keeps your data 100% secure and private."

Why should a business use this tool when larger and more reputable companies do the same? I feel that this is 100% a play on buzzwords.

"Infomercial"