Most academics spend the rest of the time they're not doing research trying to simplify their jumbled ideas so that academics in their field can understand it. Most of the "epiphanies" you'll see presented in TED talks or in intro guides on the front page of this site are far downstream from what cutting edge academics are trying to express, and often take upwards of decades to purify into an easy-to-digest message.
I recently spent some time trying to explain my research to my mother, and it took me about 30 minutes just to get her familiar with the general field. Thus, everything I explained to her could apply to the thousands of other people doing nearly the same research. If you tried to write "layperson" summaries of the papers, by the time you've gotten them up to speed on the developments that don't distinguish you from them, your contributions seem trivial or overly complicated. But this is because the cutting edge is thin and poorly understood by everyone, including you.
Publishing in high impact conferences and journals is the only thing that is guaranteed to yield success. The information will eventually get out there if it's good, but it takes many years to determine that.
Here's the flow: conferences -> journals -> survey papers/wide referencing -> advanced class lectures -> monographs/textbooks -> university class curriculums -> blogs/Youtube. Each step filters out the junk, of which there is incalculable amounts. I'd estimate that for a top conference in a field, only about 1-5% of the papers will have a serious broader impact.