It fails for the towing use-case, but I feel like if your truck isn't being abused you probably aren't using its hauling or off-road capabilities to any significant degree.
What makes the biggest difference is the tyres you have on a vehicle are suitable for the terrain you are using them in.
In the US, Australia, Canada etc - pick up trucks or utes are just a symbol of working class just as much as Tesla and Prius's are for the green-friendly crowd.
(But yeah, you definitely don't need to be using your 4x4 pickup as a people-mover most of the time, and even most hauling applications a truck performs can be handled by a car with a rather modest trailer.)
Maybe it’s “city slickers” not understanding that a lot of people own boats, or trailers, or jet skis, or just plain haul shit every day and they need a bed in the back and real towing capacity that will handle well with a trailer attached on the highway.
If you don’t have a lawn, so much as a lawn service, I guess it’s easy to forget why anyone would need or want a truck?
Looking forward to the Rivian and Tesla trucks hitting production and for so many minds to be blown by how much fun and how capable they are.
Efficiency technology shifts the whole emissions curve down across the fleet. The curve invariably goes up and to the right when graphed against gross curb weight, regardless of emissions technology.
The targets were set with the assumption of a shrinking truck and SUV market. When gas was pushing above $4/ga and everyone was saying it could hit $8 there was even a time when that started to happen. But at $3/ga the consumer preference is strongly skewed toward larger vehicles, higher off the ground.
Car companies are quite literally incentivized to make larger vehicles (and pass that materials cost onto us) while lowering R&D costs for their powertrains, and as a result, killing the environment even faster.
https://energyathaas.wordpress.com/2016/01/25/new-cafe-stand...