Hacker News Reader

I think it's also interesting to note the Amazon button. The button has a strong call to action ("Pay now" rather than "* Checkout *") and only mentions the method (Amazon payments) underneath. This (I think) is a good method to get those users who don't have a preference (or don't know the difference) between PayPal, Amazon, or Google Checkout.

View on HN

The Amazon button was also the most appealing to me, because it looks the most like my internal notion of what a "Buy now" button should be. I'm so trained by my experience on Amazon that that's what I click to make the purchase that it's the natural place I want to click to buy--even on a different site.

Reply on news.ycombinator.com