Though I understand Hollywood has always been about about making profits, but in the end this will only lead to more movies simply being treated as a tool to generate revenue rather an outlet for creativity and great story telling, which was exactly what made them great in the past. In that perspective, there's no difference between a movie and a piece of commercial software.
Big explosions and FX effects are not elements that make a film great as they do nothing to connect deeply with the audiences on a human level. They are shallow, cool and awesome for five seconds but that's about it. The more you watch these films, the more you become like the population they want to target.
No wonder books are still selling so well today.