Excel is not a competitor to our SaaS - it is an interface. Original our service was web and email only (energy market financial data). But we quickly learned our clients want and need that data in CSV so they can build their own tools. So our API integrates well with Excel.

And that is the power of Excel - a client can build their own solution, backed by our service. We do the parts that Excel can’t do or do well.

This frees us up from the pressure to build customization for any client - we won’t do customization only generalization.

We will create new features without any UI - just the API for JSON and CSV. This lowers our costs and development time - UI can be expensive and time consuming.