Well, quite seriously, if it was so, then why I see just some very large photo of a very dull and ugly regional town somewhere?
I spent 10 years of my life travelling the world, and Seville really is a jewel. Big time.
My holiday snaps (are rubbish but) better portray the energy at ground level:
http://bit.ly/e8KKCF http://bit.ly/hhI0P0
Edit: for some reason dropbox id 404ing those links. Check google images for Sevilla instead.