Comment by neya | Hacker News Reader

Comment by neya | Hacker News Reader

Personal experience - I tried one of the newer trendy domains, .shop, .store and .<you name it>. My results were underwhelming in marketing campaigns across facebook for E-Commerce related products when I A/B tested the new TLDs vs dot coms. The dot coms won over by a huge margin. My target demographic isn't old, mostly consists of millennials and younger.

The new TLDs are simply just over-hyped and over-priced. For example, some .app domains cost as much as $50. I suggest getting <youridea>app.com vs <youridea>.app.

I also don't recommend .co's in particular since they lead to a lot of typos .com's. Unless you control the .com, .co is a bad idea.

I wasted so much money with these hyped domains so much so that I'm starting to think it's borderline scam. I'll publish a medium article soon-ish.

Maybe they should pay us to use these new TLDs instead.

I’m pretty sure most of the revenue on the new TLDs is just corporate customers securing their trademarks or protecting against the squatters or spear phishing/impersonation attacks. I am curious about the returns on the 100k registration fee. IMO these tlds are a fucking terrible idea and I fully expect good security policy to just blanket block most of them within a few years.

fully agree, i used to have an io site, it was trendy at the time, but came at a premium, 99 usd per year, nowdays i just try to find the cheapest i can get that has a reasonable name to it that's easy to remember. i also like the get<appname>.com pattern, because usually domain squatters havent caught onto it yet. my algorithm for domain names is essentially about subverting domain squatters without making the site too cryptic. it's kind of like when delicio.us came out, that was a very big fu to all domain squatters and also l33t because it opened up so many doors for me regarding domain name possibilities.

the user base matters, too, if you're targetting older folks like 50+ then probably .com is a safer bet.

my domain names:

madsportslab.com getsdone.xyz getmathd.com

$50 is cheap if you're comparing it to buying an already registered .com from someone. A .com is definitely the best by far if you can find a name you like unregistered, but it ain't easy.

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