The article adds zero value to my knowledge. It's all noise it seems.
No one can kill Google except Google.
No one can kill Facebook except Facebook. Many people don't trust Facebook. That's a problem.
Err? You should check again, acronis.com ranks #1 #2 and #3 for "acronis true image", acronis true image, acronis and "true image" as well.
Wild divergence from actual search results sounds like local malicious activity.
The 5th - to the wikipedia page about the product.
P.S. Thanks for posting a specific query. 90% of the complaints I see like this never mention a specific query, which kills me because I want to dig into it. :)