Does Tim Cook have a Plan B in China?
economist.com
economist.com
More accurately: "Designed by Apple in California. Components from Taiwan, South Korea, Japan, USA and China. Assembled in China."
If you count the value added in China, only $8.50 of the cost of iPhone comes from China. Chinese import components to assemble iPhone.
Slapping $160 tariff to iPhone assembled in China is indirect tariff to the US allies in the region and even to the US itself. Foxconn can move their iPhone assembly to Vietnam but it takes time.
http://theconversation.com/we-estimate-china-only-makes-8-46...
If Trump decides to tariff iPhones anyways, well, double hilarity will ensue.
2) You're paying for repair in different country with different wages.
3) Economies of scale. How many identical phones with identical problems are you bringing in to be repaired using identical steps? One million or just one?
A cursory glance at Apple's leadership page shows that Isabel Ge Mahe is vice president and managing director of Greater China [1], which to me indicates that yes, Apple definitely is thinking about China at a high level, by formally naming an executive specifically to focus on strategy in China. This is further indicated in their recent highlighting of Chinese-centric features on OS products at events such as WWDC.
As far as the trade war is concerned, I think it's a little premature to assume that it will drag on and increase in its scope and scale. Apple has pull in D.C., and the interconnected nature of the global economy will likely ensure that there will be a resolution to this at some point in the near future.
I hope so. Rational actor models worry me more in politics and foreign policy than in economics.
Reasons this might just keep getting worse:
1) Diffusion of responsibility: Those who see the trade war as dangerous assume someone else will influence events to avoid a greater crisis before we get there.
2) Frog boiling: People are setting expectations based on the current week and ignoring cumulative damage.
3) Self-doubt: Those who could use leverage in DC question whether traditional tools would be effective in the current political environment
4) Policy disagreements: Many powerful policy advisors believe the trade war will be good in the long run. Some are convinced that it is good in the short run.
5) Commitment devices: There are moments where both sides will "burn their ships" and be unable to move towards compromise without a show of contrition from the other side.
6) Madman theories: Leaders can justify irrationality in the short term by appealing to the long term benefits.
7) Lack of understanding: Each side can underestimate the others' domestic political forces that prevent quick compromise
I still hope you're right. Things could get worse rapidly in ways that are too staggering to wrap my head around, but it's also hard for me to imagine off-ramps based on all the personalities (and systems of advisors) involved on both sides.
Alibaba just decided to IPO (again) in Hong Kong -- as opposed to offering more shares through their existing US exchange. Given the timing of this decision, it sounds like at least their leadership think this trade war may go on for a while.
Now HK has relaxed its rules a little bit. So this is the major reason why Alibaba is coming back to HK.
Looking at Uber, is is really that far fetched that executives are very good at achieving short and medium term success while completely lacking any viable long term vision? Given that even economist cannot predict the future (see the trade war) despite what certain outlets want us to believe, that's not so dumb after all (in the case of Apple).
From about 800M Smartphones, 25% equals to 200M iPhone in use. China has to be top 3 countries ( if not top 2 ) with the most iPhone in use.
And that is one reason China seems to have sided with China so far.
Since Apple production employs cities of people, and the unempolment rates in China likely are at alarming levels, to further lock in Apple and Foxconn should be the reasonable move for Chinese govs, while angling for more cooperation from Apple.
Maintaining market share and the brand in massive Chinese markets is important for the long term. Just 5-10 percent can be good enough for a luxury brand like Apple.
Apple might be willing to eat the cost of tariffs if it helps them to avoid political backlash that can shut them out from the markets completely. Keeping China as the part of the value chain may be condition for the market access.
Apple touts their stance on human rights at every opportunity in the West but looks away in the East and this hypocrisy is something they need to be called to the carpet on. They need to move manufacturing out of China as the rest of world should until China ends the threat towards Taiwan and end the persecution of Hindu and Muslim citizens, if not others.