Second time I’ve seen this article, what I fail to understand why this person receives so much attention for this. My gut instinct was that this was just a marketing campaign. Everyone wants to see a person with that many followers fail. Seeing them fail makes us feel like we are more similar. Same as articles/memes that talk about bill gates standing in line for something. In Dutch we say as reaction to that, “Hij is zo lekker gewoon gebleven”. It translates to something like that he didn’t let the fame get into his head. But the Dutch version is more often then not used as sarcasm.

I sometimes worry a bit when reading these kind of articles, is there an agenda behind it? Is it actually true? Can recommend the podcast: Benjamin walkers theory of everything.

Anyway it’s hard to understand what kind of influence influencers have. Perhaps you are better off with 100 followers that really are invested then 2 million followers that mindlessly like your grams to forget about their own lives for half a second. I think it’s similar to buying a lottery ticket, you buy the ability to wonder what kind of person you would be if you win. Or in the case of influencers, what it would be like to have their lifestyle.