The news reflects what we're interested in. Most deaths aren't interesting.
Since 'newsworthy' is synonymous with 'unusual', we end up thinking rare things are actually common, since we only cover rare things in the news.
Consider "road incidents". Search is disproportionately higher than deaths - we are definitely interested! But news coverage is extremely low, because what is newsworthy about any specific road incident? It's more naunced than "the news reflects what's interesting".
Or maybe NYT and The Guardian are just missing out on a big area of reader interest, and they could increase engagement by running more stories about road incidents!