This is something I've never gotten. I don't really mind targeted ads, they generally are more interesting to me than non targeted ads (which is a super low bar) and are worth more money, which is how all of these services are able to be "free" (and personally I would rather they are free with targeted ads in a lot of cases than having to pay, streaming services being the main exception. I know much of HN would disagree, though).

Edit: this is off topic but I also always share my location with my wife which people have mixed reactions about, which surprises me because it's been great so far. Maybe I just view this stuff differently.