Many Bones Would You Break to Get Laid
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Men who want to look good shouldn't feel ashamed, or be label with "body dysmorphic" unless there's a real issue. Frankly, there's no reason men shouldn't try to look their best, as women have been pressured to for years!
There are lots of weird variations on the theme too. Look into the Slenderman phenomenon. It was something invented on a forum that ended up turning into a weird urban legend and then causing a few murders.
Their outreach is far greater, anyone who has internet connection can basically partake. Traditional cults have a much smaller footprint.
I think other types of internet cults are yet to come, and we should brace for it somehow. One big factor that pushes people towards internet cults is the fact that society is becoming increasingly connected and yet people are more and more physically isolated from one another
I think the best terminology for these might be Borg from Star Trek since they work like little Borg collectives. They develop their own little reality distortion field and then try to suck people in and "assimilate" them. Have you been "red pilled?"
I've wondered if parts of the chans (e.g. /pol/) and other anonymous forums with cult-like ideologies and cultures surrounding them aren't the first examples of hive minds. Unfortunately they're pretty dystopian hive minds with the dominant emotions being hate, shame, and fear and the dominant intellectual undercurrents being nihilism, cynicism, totalitarianism, etc.