I suspect the type of dismisiveness you show towards large swaths of the populace's opinions contributes to the success of folks like JBP and Sargon
Criticism of "thought leaders" like these guys only strengthens the hold they have among the legions of young people who follow their words like gospel.
Any criticism of these figures for their platitude-heavy content and huckster-style marketing must also be a criticism of their followers as individuals, because they have bought into that mindset wholesale.
And young people have rebellious tendencies, they form countercultures. The current world culture tilts to left-progressivism, so there's a right-ish counterculture.