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I strongly believe this will not reduce gun violence. I also concede that it is impossible to measure.

I think their CRM software (and other software) is about as integral to the sale of a gun as the Doritos for sale in the gun retailer's company canteen. If Frito-Lay came out and said "we will no longer sell snack products to gun retailers" would you applaud them?

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Given that as I understand it most gun violence is undertaken by people who have obtained the firearms illegally[0] or are prohibited from owning them I doubt this will move the needle at all. All this does is prevent people who would legally obtain arms and very probably use them safely to be recorded in a competitors CRM system as opposed to Salesforce.

[0]https://www.politifact.com/new-york/statements/2018/mar/12/j...

To add to that the class of firearm in question is barely represented in crime in the first place.

They bought Demandware (eCommerce platform) a while ago so it is possible that they are talking about more than their CRM.

For any retailer, losing your eCommerce platform would be a pretty big bummer.

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