I think you are vastly over estimating the number of people who use ad blockers.
"In 2018, roughly 25 percent of internet users were blocking advertising on their connected devices. This figure is expected to keep growing" https://www.statista.com/statistics/804008/ad-blocking-reach...
"How many people in the UK are using ad blockers?
Rates of ad blocking in the UK remain relatively low compared with other Western countries tracked by eMarketer. We estimate that 12.2 million people in the UK will use an ad blocker at least monthly in 2018, representing 22.0% of internet users, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. ... We expect 43.0% of UK internet users ages 18 to 24 will use an ad blocker this year." https://www.emarketer.com/content/ad-blocking-in-the-uk-2018
40% seems very high to me, but then again usage of ad blockers isn't exactly exciting conversation that I try to bring up when I'm around my friends.
I wonder if we will start seeing "you wouldn't download a car" style ads targeting users of ad blockers soon.
Nearly every time I use their computer again they are running chrome as default.
For the overwhelming majority of internet users it just isn't a priority.