Reputation: kind of a big deal
zachholman.com
zachholman.com
Overgeneralization, is what I see there.
Actually, "avoiding success at all costs" motto is great.
I think that quote from Adam Chlipala (author or Ur and Ur/Web) is quite appropriate:
"I also want to emphasize that I'm not trying to maximize adoption of Ur/Web. Rather, I'm trying to maximize the effectiveness of people who do choose to use it. This means that I'm completely happy if basic features of Ur/Web mean that 90% of programmers will never be able to use it."
http://www.impredicative.com/pipermail/ur/2010-December/0003...
I think that author is wrong.
You don't have to have superfans.
The reason _why (used as an example in the article) has the cult-like following he does is that he made fun, interesting things, not because he marketed himself or gamed the social system around him. Sure, a bit of self-promotion is often a good thing, but if you're expending lots of energy on making yourself into an icon, you've got less use actually earning such a status.