There must be just way too much friction for a user to say, yeah, charge me $1/mo please.
No, $24k gross per year does not even begin to cover the amount of work put in to create and maintain software at the level of Pi-Hole. Not even remotely close. Not even 1/10th.
Pi-Hole should be making $1m ARR at least. 53 releases (going back to 2015), 2,765 issues on Github, multiple devs, supporting multiple platforms, extensive documentation, and on and on.
$24k/yr, come on...
However, you can have your pi-hole up and running in a few minutes and enjoy excellent network wide ad blocking for virtually every service that isn't YouTube.
PS: I'm not sure if I would recommend Adguard, but works fine, but somehow the root certificate keeps me left a little bit dreary about possible future Adguard intentions.
The downside is that it is much less granular and harder to set up exceptions.
I'm not the maker of the app not can vouch for its integrity but you get a sense of how much network bandwidth ad and tracking takes up on your network.