This is one of the primary ways that the culture's general knowledge is lagging behind technology. Our culture still thinks in terms of "notoriety," as was known in Julius Caesar's day. Andy Warhol was a bit more advanced. ("Everyone will have their 15 minutes of fame.") In 2019, the mental model should change to encompass algorithmic and viral discovery.

In 2019, it's not just reputation which matters. It's not just the ability to merely publish which matters. It's the ability to leverage algorithmic and viral discovery which truly matters. In 2019, the people who control algorithmic and viral discovery are the ones who hold the reins of cultural and commercial power behind the scenes.

In 2019, having the ability to publish, but not having a solid strategy over discovery, is like in 1960, concentrating on the newspapers and neglecting television. In 2019, ceding control over algorithmic and viral discovery to a few megacorporations is handing over the keys to the most potent commercial and cultural power.