We see the temptation for real-time analytics and could possibly that for marketing or entertainment purposes. However, the real value in Volument comes from the data that is aggregated from the longer term visitor behavior. How many returned after the first visit? How many re-returned? Which market segments are engaging the most? Who brought the most traction? Believe it or not, the current analytical tools fail to give answers to these basic questions. This is because their internal data model is not designed to answer these questions.
We have tried our best to explain the product in these "Problem" and "Solution" articles: