assuming he's like me (ad blockers, limited tv, etc), I have a Netflix account, and I don't even honestly know what 'Netflix ranking' is.

Assumimg it is something like Netflix's recommendation service, well, this might come back to an difference in philosophy: I don't need/want to be recommended shows to watch, and I don't use recommender/suggestions.

One does not have a need/desire to consume media as an abstract concept, so the idea that one has a problem of "I want to watch something but i don't know what" is a literal nonsensical statement/problem.