I would not say it works that way for me. I see most advertising as a visual noice and/or annoying interruption. I think majority of the time I am not even aware what is being advertised.
I ask my dad, "Why do you pay $300/month+ to have ads shoved down your throat?" He responded with some non sequitur like, "How else do you know what's going on in the world?" Wat.
Apparently there is some value in watching the same catheter ads over and over that I was not previously aware of.
Have an in-law that does it (even when staying with us) and drives me insane...