Google, These Aren’t Really The Best Answers For Users.
techcrunch.com
techcrunch.com
Another explanation: The savviest webmasters (who promote their sites best, know SEO, etc.) are the first to play with a new tool like Google places, which is why you see their pages so highly represented in the top results.
This is another case of correlation vs. causation, something that journalists seem incapable of grasping.
Here's another example, I've always dominated a vanity search for my name (it's an uncommon name). One day out of the blue I wasn't the top result, some with my name was simply because they put a video on YouTube and being a google product it gets special treatment.
How do you know it gets any special treatment? Didn't it occur to you that because so many sites link to YouTube it can be perfectly natural that it has a high PageRank?
But, the product pages are a much better example. I should have left it at that. They are showing links to their product pages that are essentially a page of aggregated search results. This is something they actively try to prevent when the aggregated search results pages belong to someone else.
By savviest webmasters you mean Google, since they generate the pages. Yes, they have very good SEO. Nonetheless, in many places this is deemed unfair competition
I don't understand what you meant though. Can you clarify please?
I think the author jumped the gun.
Searched for: "ny chiropractor". First page results: all NYC chiropractors. Seems like accurate, relevant results to me. Meanwhile, the first 4 Bing results are: a college, an association, an actual NYC chiropractor, and a Wikipedia page about the college.
I find the high-rank-due-to-emphasis-on-online-presence theory far more likely, actually. Especially as they seem to be targeting Google SEO.
I don't think it's safe to assume that enrollment into places has no effect on real-world relevance.
Today I was searching for "(vendor name) promo code"
And back came results about programming. Because code, when not a noun, is a verb for "to program." It's just awful. Sometimes getting no results is more useful than getting broader results that I need to parse just to establish I'm not going to find what I'm searching for.
in any case, it's clear google doesn't think I'm looking for source code.
If you really just want text results, with no shinies (shineys? shinys?), there's gotta be something out there that does this. If not, maybe a browser extension is in order? It'd have an easier time cleaning stuff up. I could add it to my ever-lengthening todo list...
disable CSS, javascript, images, and plugins. :) (though it seems Chrome doesn't have this anywhere that's simple to do...)
1) They search for places in NYC and seem very surprised that the place information is associated with the search results.
2) They claim that locations and phone numbers are not useful. I think most users would disagree.
3) They suggest that the fact that place information is associated with a search result implies that somebody had to pay. This is false, information about most places is imported automatically from yellow pages (although owners can claim them).
4) They imply that Google is unfair with sites like Yelp and Citysearch, but the screenshot posted with the article clearly shows that place results are linked to external sites.
Ok, it might be just a coincidence, that the 7 most relevant results for "NY Chiropractors" are the websites which registered with Google service called Places, and all the others ranked below #7 just happen to not registered on Places. But what is the probability this being the case?
It just looks like the websites who registered with Places got preferential treatment in search results, and that was the main point of the article (which you didn't mention in your comment). And this I don't find to be trolling, but a legitimate concern.
What it means is that Chiropractors who don't have a web presence can still have information about them (i.e., address and phone information) returned via a search result. Isn't that a good thing for the Chiropractors?
I tried the same query on other search engines:
1) Bing corrected me, assuming I meant "ny chiropractic" and 3 of the top 5 results are for chiropractic schools/organizations.
2) Duck Duck Go doesn't correct me but provides less information in terms of reviews, approximate location, links to Yelp, etc.
Sure, both of those show different results, but how can we even begin to quantify that they're "better" in some way just because they're organic? The very first result on Duck Duck Go looks like spam to me.
It's the same thing as if I was looking for a taco in my town. Both Bing and Duck Duck Go tell me about the three local Taco Bells but never mention the two Mexican restaurants nearby that Google points out in the Places section. Google doesn't even mention them in their organic results.
If I was looking for a decent taco, Google's the only search engine that'd get me there apparently.
One example off the top of my head: If keyword doesn't exist in the page I'm normally not interested, even if other pages links to it by that keyword.
Google actually did that for their 10th anniversary: they set up a copy of their 2001 index with the old ranking algorithm and old UI and let people play with it. It was only up for a month (there's a heavy maintenance cost for playing with code that old), but if you image search for [google 2001 index], you can see a bunch of screenshots.
I just played with it down to about page 6 of the image results (now there's a feature that didn't exist in 2001...), and didn't find a single query where I preferred the results & UI of then over the ones now.
Seriously, next time, I suggest, just TC author should tweet about the WSJ's article and attach the "attractive" title to it and that is all to it.
[1] http://online.wsj.com/article/SB1000142405274870405870457601...
Things like citysearch and yelp are even built into the places listing, seems better than just having the one that has the best SEO visible.
It is within the Google ethos not to fuck with their best selection. They understand that their success was from showing the best results. I doubt they will screw it up.
Screaming to the government to do something about it is just useless. If it is crap, it will die.
Now however, all search engines are the same again. Unless there is a new kid in the block, who do you switch to?
This is another milestone in realizing the full scope of that vision.
Long term I really wonder what, if any, search arbitrage businesses are going to exist.
Companies like Yelp, TripAdvisor, Mahalo, lead generators (eg mortgage), etc are going to have a rough time of it a few years down the road.
Ref:
http://www.google.com/corporate/
http://bits.blogs.nytimes.com/2009/08/26/is-google-entering-...
Correlation vs causation: correlation is pretty clearly demonstrated, cause/effect is not. Maybe sites which appear near the top are more interested in their online presence (actually, that's pretty much guaranteed), in which case of course they're going to have a Place page. That doesn't imply places with Places are being favored.
Are they favoring displaying their own links, which they can inject into results (and this doesn't imply they cause the result to rank higher!) more easily than, say, a Yelp link? Yeah. Probably for that reason. Is this unfair? Maybe... though saying it is simply because the site you are looking for comes up higher than the Yelp review just means they have a good search engine.