If their work is of sufficiently high value that the consumer is willing to pay for it, then it will survive.
isn't that capitalism 101?
isn't that capitalism 101?
With digital products, consumers have the (possibly illegal, unauthorized) option of getting a copy free of charge from someone other than the producer.
If consumer is willing to pay for the product, and if the producer is not authorizing copies of it, then the consumer (in theory) ought not get the product. But yet they are getting the product, because they are sidestepping the producers copyright.