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Was likely one of their earlier users, been on the platform for more years than I can remember. It's simple to use and covers all the basics for digital marketers who don't have time to wait for internal design resources to free up. Business cards, CPC ads, banners, etc. I just finished designing a 15-page downloadable PDF in it. Oh, and I only just upgraded to a pay account; been using it free for many many years.

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So the idea is a library of templates/icons/clip art combined with a web UI to edit the text and objects? With some sharing/collaboration features built in.

Sounds like a good idea. Templates have pretty much taken over web design, it makes sense that it will take over other run-of-the-mill categories of design (where hiring a custom designer doesn't make sense).

I use it for my side project's album covers. I can upload images, overlay text, add basic shape layers. It's no photoshop / sketch but it does the basics well enough which is why I use it, and being online I don't have to be near my studio if I want to finish up publishing a track.

Definitely a great service, it doesn't surprise me it has so many users.

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