Ask HN: is this real Techcrunch? no seriously?

I dont know whether it's only me who finds it weird that techcrunch publishes full-blown interview for a book that has nothing to do with technology and/or startup? I think it's a great marketing coup by tim ferriss? yes, i'm talking about his latest health book and am shoocked that techcrunch is been used as PR!!!!

http://techcrunch.com/2010/12/13/keen-on-tim-ferriss-how-to-turn-your-body-into-a-startup-tctv/