The end of SEO, powered by Google
thenextweb.org
thenextweb.org
Like making sure a book has a contents, index and the pages in the right order, a title that is going to look attractive, and a description that will make readers want to know more.
That part will never change no matter what search engines do, because people always make sites that aren't put together properly.
Good SEO's also look at converting the visitors that originate from search engines, nobody is going to change that either.
I think this article means to say 'The end of the recent black hat techniques in SEO' - as we all know, those breaking the rules always find new ways.
The search term is “global dimming” and the result I am referring to which absolutely has ZERO SEO, is this:
http://www.documentary-film.net/search/sample.php
http://www.google.com/search?hl=en&q=global+dimming&...
It is now up to others to disprove my claims, that: 1) General White hat SEO is no longer relevant 2) That you cannot game Google with any form of SEO on a new domain.
Enjoy the doc btw.
You have links to the site (4005 of them) http://siteexplorer.search.yahoo.com/advsearch;_ylt=ArrNxOma...
And the page has the main keyword in the title.
You rank 3rd on the page.
That doesn't look anything out of the ordinary for SEO :)
Not a single word on that page! No meta tags, no text, nothing but a 2 word title. That is out of the ordinary.
If you think that is an easy term to rank for, your mistaken, the next result down is PBS.
Since its a low competition keyword, you don't need everything to rank. But saying that, you have 4000~ incoming links, which is pretty high.
So you agree then that white hat SEO, I.e. meta tags, H1 text, page text, page layout, content on the page, keyword density, validation, is all absolutely pointless. My point entirely!
Keywords that generate traffic can also be marked by the amount of PPC ads that appear for the keyword, people paying money don't go after stuff that doesn't generate clicks, or even impressions.
What you've listed there as white hat SEO is just the on-site SEO side of it.
Are you the author of the article? or just submitted it?
That puts it even more into perspective.
http://www.google.com/search?q=manbearpig
Honestly it's a little sad just how much of our traffic is manbearpig related.
Which new algorithm? The article doesn't say. In fact, it doesn't say much of anything, offering little more than unsubstantiated assertions. It might be right, be we have no way to tell.
If you want to show up even though you're irrelevant, you can buy an ad. (It's just like print advertising. Just because the magazine doesn't run an article about you doesn't mean they're shaking you down for ad money. It just means that you're not worth writing an article about.)
Google whacks paid links because it competes with AdWords. Doesn't get much more complex than that. If you own a company that makes it's money by selling links or providing webmaster an alternative to AdSense/AdWords, prepare to be attacked directly by the Goog.
The MS-like backlash will happen with Google, just give it time.
If we take your and Google's word on this, that paid links ruin relevance, it just displaces where the money and time is spent. If direct paid links are penalized, it shifts the power and influence to other parties/locations (and all the paid link money directly into Google's pockets)
Ranking results by inbound links was the breakthrough that made search actually work. Paid links are bad, they allow people with money to game the system and make irrelevant content show up in the search results. Unless you're a spammer or an SEO, Google is doing the right thing for the user. It is the user after all, they're trying to serve, not middle men trying to arbitrage the system. Ideally, they figure out a way to make spamming and SEO completely irrelevant, that industry needs to die.
You act as if you have some right to show up in their search results, guess what, YOU DON'T. It is Google's search engine, they have every right to do with it as they please, including exclude anyone they wish.
Google's logic isn't flawed, yours is. Google's search results are not a free market, they have every right to game their own system to make them money and there's nothing unfair about it. You have no rights and no expectation of rights about how they index your site with their search engine.