If you want to give yourself the best chance to build some product that succeeds, its probably much better to fail fast and often.
"Learning From Mistakes is Overrated
People who failed before have the same amount of success as people who have never tried at all.* Success is the experience that actually counts."
The good thing for these guys is that they've succeeded before. I don't think they will with this, but with enough connections, money, and reputation, who knows?