AMD just aren't selling many CPUs to business desktop system integrators, partly due to dubious tactics by Intel to keep them out of the market. If you sell most of your CPUs to enthusiasts, it just doesn't make sense to squander die area on a crappy iGPU. Gamers obviously want a fast GPU, but so do most creative professionals - Photoshop is heavily GPU accelerated, as is Premiere and Resolve, not to mention essentially all 3D modelling and CAD packages. Scientific computing is also rapidly moving towards the GPU. GPU performance has a surprisingly large impact on day-to-day responsiveness, because all the major browsers use GPU compositing.

The market for fast chips with crappy iGPUs just isn't as big as it used to be, nor is it particularly accessible to AMD. The Athlon and Ryzen APUs make a great deal of sense for the current market, offering a good balance of performance between CPU and GPU. I expect to see 6 and 8 core Ryzen chips with Vega GPU cores as part of the Ryzen 3000 generation, which will further close the gap.