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There's also a factor in how modern email clients display messages. Gmail, Apple mail, etc show the first few words of the text alongside/under the subject.

Am I more likely to open an email that says "[subject] Have you heard about how cloud services can reduce..." -or- "[subject] Does that time work for you?"

(Disclaimer: neither, please stop emailing me about your amazing cloud services and how it will save me money.)

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Just to clarify, this article was not about sales emails, and the tips I offered above were likewise not about reaching out to people I'd never talked to before. They were about following up with people with whom I'd already had substantive conversations that indicated mutual interest.

I think the strategies — and etiquette — for cold outreach emails are totally different.

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