UC Berkeley has an undergraduate data science major. The choices and bureaucracy of creating new majors is also prone to hype though, so it might not be the best indicator.
Agreed - many state universities are cashing in on industry trends, just at a slower pace. You can see it with the various weirdly specialized masters programs and especially certain online degree programs.
For us, “data science” is just doing research on the company’s data. We hire trained researchers - PhDs or PhD candidate dropouts - regardless of specialization. One of our most prolific and respected trained in political science.