The spirit of the game

Seth rarely goes deep on his succinct this-is-an-idea-I-have posts, but the question of what are the rules on the web is making me wonder...

Since paulgraham.com is linked, maybe we can reverse-engineer what these rules might be - establish your unique voice (essays), build and nurture an active discussion (news.YC), have a real-world event that dovetails with your mission (e.g. Seth's Purple Cows gatherings in cities or better Y-Combinator), create something that people will use and/or argue about (essays, Arc, Seth's controversial The Dip [e.g. quit if you can't handle it])